:root {
  --burgundy: #5c1520;
  --burgundy-deep: #1a0a0d;
  --burgundy-mid: #3d1018;
  --gold: #e8c878;
  --gold-deep: #a67c2d;
  --ink: #1a1210;
  --muted: #4a3b36;
  --surface: #f7f2f0;
  --surface-2: #efe6e2;
  --cream: #fff9f0;
  --line: rgba(92, 21, 32, 0.14);
  --font-display: "Lexend", system-ui, sans-serif;
  --font-body: "Source Sans 3", system-ui, sans-serif;
  --ease: cubic-bezier(0.16, 1, 0.3, 1);
  --max: 70rem;
  --gutter: clamp(1.25rem, 4vw, 2.5rem);
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; }

body {
  font-family: var(--font-body);
  color: var(--ink);
  background: var(--surface);
  line-height: 1.55;
  text-rendering: optimizeLegibility;
}

img { max-width: 100%; display: block; }
a { color: inherit; text-decoration-thickness: 1px; text-underline-offset: 0.18em; }
a:hover { color: var(--burgundy); }

.skip {
  position: absolute;
  left: -999px;
  top: 0;
  background: var(--gold);
  color: var(--burgundy-deep);
  padding: 0.5rem 1rem;
  z-index: 100;
}
.skip:focus { left: 1rem; top: 1rem; }

/* —— Nav —— */
.site-header {
  position: sticky;
  top: 0;
  z-index: 40;
  backdrop-filter: blur(10px);
  background: rgba(26, 10, 13, 0.88);
  border-bottom: 1px solid rgba(232, 200, 120, 0.18);
}
.nav {
  max-width: var(--max);
  margin: 0 auto;
  padding: 0.85rem var(--gutter);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
}
.nav-brand img {
  height: 2.1rem;
  width: auto;
  aspect-ratio: 1436 / 374;
  object-fit: contain;
}
.nav-links {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 0.35rem 1.25rem;
  list-style: none;
  font-size: 0.95rem;
  font-weight: 600;
}
.nav-links a {
  color: rgba(255, 249, 240, 0.88);
  text-decoration: none;
}
.nav-links a:hover { color: var(--gold); }
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 0.95rem;
  border: none;
  cursor: pointer;
  text-decoration: none;
  transition: transform 0.25s var(--ease), background 0.25s var(--ease), color 0.25s var(--ease);
}
.btn:hover { transform: translateY(-1px); }
.btn-gold {
  background: var(--gold);
  color: var(--burgundy-deep);
  padding: 0.7rem 1.15rem;
}
.btn-gold:hover { background: #f0d48a; color: var(--burgundy-deep); }
.btn-outline {
  background: transparent;
  color: var(--cream);
  border: 1px solid rgba(232, 200, 120, 0.55);
  padding: 0.7rem 1.15rem;
}
.btn-outline:hover { border-color: var(--gold); color: var(--gold); }
.btn-burgundy {
  background: var(--burgundy);
  color: var(--cream);
  padding: 0.85rem 1.35rem;
  width: 100%;
}
.btn-burgundy:hover { background: var(--burgundy-mid); color: var(--cream); }

/* —— Hero —— */
.hero {
  position: relative;
  min-height: min(92vh, 52rem);
  display: grid;
  align-items: end;
  color: var(--cream);
  overflow: hidden;
}
.hero-media {
  position: absolute;
  inset: 0;
  display: grid;
  grid-template-columns: 1fr 1fr;
}
.hero-shot {
  min-height: 100%;
  height: 100%;
  background-size: cover;
  background-position: center;
  background-repeat: no-repeat;
}
.hero-shot--restaurant {
  background-image: url("../assets/restaurant-upscale-casual.png");
  background-position: center 40%;
}
.hero-shot--salon {
  background-image: url("../assets/salon-hero-wide.jpg");
  background-position: center 30%;
}
.hero-scrim {
  position: absolute;
  inset: 0;
  z-index: 1;
  background: linear-gradient(
    105deg,
    rgba(26, 10, 13, 0.9) 0%,
    rgba(26, 10, 13, 0.55) 45%,
    rgba(26, 10, 13, 0.35) 70%,
    rgba(26, 10, 13, 0.22) 100%
  );
  pointer-events: none;
}
.hero-inner {
  position: relative;
  z-index: 2;
  max-width: var(--max);
  margin: 0 auto;
  padding: clamp(4rem, 12vh, 7rem) var(--gutter) clamp(3rem, 8vh, 5rem);
}
@media (max-width: 720px) {
  .hero-media {
    grid-template-columns: 1fr;
    grid-template-rows: 1fr 1fr;
  }
}
.hero-logo {
  height: clamp(3.6rem, 8vw, 5.25rem);
  width: auto;
  aspect-ratio: 1436 / 374;
  object-fit: contain;
  margin-bottom: 1.65rem;
}
.hero h1 {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: clamp(2.1rem, 5.2vw, 3.6rem);
  line-height: 1.12;
  letter-spacing: -0.02em;
  max-width: 14ch;
  text-wrap: balance;
  margin-bottom: 1rem;
}
.hero .lede {
  font-size: clamp(1.05rem, 2vw, 1.25rem);
  max-width: 36ch;
  color: rgba(255, 249, 240, 0.9);
  margin-bottom: 1.75rem;
}
.hero-actions { display: flex; flex-wrap: wrap; gap: 0.75rem; }

/* —— Sections —— */
.section {
  padding: clamp(3.5rem, 8vw, 5.5rem) var(--gutter);
}
.section-inner {
  max-width: var(--max);
  margin: 0 auto;
}
.kicker {
  font-family: var(--font-display);
  font-size: 0.8rem;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--gold-deep);
  margin-bottom: 0.75rem;
}
.section h2 {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: clamp(1.65rem, 3.5vw, 2.35rem);
  line-height: 1.2;
  letter-spacing: -0.015em;
  max-width: 22ch;
  text-wrap: balance;
  margin-bottom: 0.85rem;
  color: var(--burgundy-deep);
}
.section .intro {
  font-size: 1.1rem;
  color: var(--muted);
  max-width: 58ch;
  margin-bottom: 2rem;
}
.section--dark {
  background: linear-gradient(160deg, var(--burgundy-deep), var(--burgundy));
  color: var(--cream);
}
.section--dark h2 { color: var(--cream); }
.section--dark .intro { color: rgba(255, 249, 240, 0.85); }
.section--dark .kicker { color: var(--gold); }
.section--tone { background: var(--surface-2); }

/* Stats */
.stat-groups {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.25rem;
  margin-bottom: 0;
}
.stat-group-label {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 0.85rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--burgundy);
  margin-bottom: 0.65rem;
}
.stat-group--shared {
  margin-top: 2rem;
  padding-top: 1.5rem;
  border-top: 1px solid var(--line);
}
.stat-row {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(12rem, 1fr));
  gap: 1rem;
}
@media (max-width: 720px) {
  .stat-groups {
    grid-template-columns: 1fr;
  }
}
.stat {
  padding: 1.15rem 1.25rem;
  background: #fff;
  border: 1px solid var(--line);
}
.stat strong {
  display: block;
  font-family: var(--font-display);
  font-size: 1.85rem;
  color: var(--burgundy);
  line-height: 1.1;
  margin-bottom: 0.35rem;
}
.stat span {
  font-size: 0.95rem;
  color: var(--muted);
  line-height: 1.35;
}
.source {
  margin-top: 1.25rem;
  font-size: 0.8rem;
  color: rgba(74, 59, 54, 0.75);
}

/* Flow */
.flow {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
  align-items: center;
}
.flow span {
  background: #fff;
  border: 1px solid var(--line);
  padding: 0.65rem 0.9rem;
  font-weight: 600;
  font-size: 0.95rem;
  color: var(--burgundy-deep);
}
.flow .arrow {
  border: none;
  background: transparent;
  color: var(--gold-deep);
  padding: 0;
}

/* Split */
.split {
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  gap: clamp(1.5rem, 4vw, 3rem);
  align-items: center;
}
.split--rev { grid-template-columns: 0.95fr 1.05fr; }
.split img {
  width: 100%;
  height: min(28rem, 70vw);
  object-fit: cover;
}
.partner-photos {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1rem;
  margin-top: 1.5rem;
}
.partner-photos figure {
  margin: 0;
}
.partner-photos img {
  width: 100%;
  height: min(18rem, 48vw);
  object-fit: cover;
}
.partner-photos figcaption {
  margin-top: 0.55rem;
  font-family: var(--font-display);
  font-weight: 600;
  color: var(--burgundy-deep);
  font-size: 1.05rem;
}
.checklist {
  list-style: none;
  display: grid;
  gap: 0.85rem;
  margin-top: 1.25rem;
}
.checklist li {
  display: grid;
  grid-template-columns: 0.65rem 1fr;
  gap: 0.85rem;
  font-size: 1.05rem;
}
.checklist li::before {
  content: "";
  width: 0.55rem;
  height: 0.55rem;
  margin-top: 0.45rem;
  border-radius: 50%;
  background: var(--gold);
}
.section--dark .checklist li { color: var(--cream); }

.qa-list {
  list-style: none;
  display: grid;
  gap: 0;
  margin-top: 1.5rem;
  max-width: 34rem;
}
.qa-list li {
  display: grid;
  grid-template-columns: 1fr auto;
  align-items: baseline;
  gap: 1.5rem;
  padding: 0.9rem 0;
  border-bottom: 1px solid var(--line);
  font-family: var(--font-display);
  font-size: 1.2rem;
  font-weight: 700;
  line-height: 1.25;
}
.qa-list li:first-child { padding-top: 0.25rem; }
.qa-q {
  color: var(--ink);
}
.qa-a {
  color: var(--burgundy);
  text-align: right;
  white-space: nowrap;
}

/* Form */
.form-panel {
  display: grid;
  grid-template-columns: 1fr 1.1fr;
  gap: clamp(1.5rem, 4vw, 3rem);
  align-items: start;
}
.form-panel h2 { max-width: 16ch; }
.walkthrough-form {
  background: #fff;
  border: 1px solid var(--line);
  padding: clamp(1.25rem, 3vw, 1.75rem);
}
.field { margin-bottom: 1rem; }
.field label {
  display: block;
  font-family: var(--font-display);
  font-size: 0.8rem;
  font-weight: 600;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: var(--burgundy-deep);
  margin-bottom: 0.35rem;
}
.field input,
.field textarea {
  width: 100%;
  font: inherit;
  font-size: 1rem;
  padding: 0.75rem 0.85rem;
  border: 1px solid rgba(92, 21, 32, 0.28);
  background: var(--surface);
  color: var(--ink);
}
.field input:focus,
.field textarea:focus {
  outline: 2px solid var(--gold-deep);
  outline-offset: 1px;
  border-color: var(--gold-deep);
}
.field textarea { min-height: 5.5rem; resize: vertical; }
.form-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0.85rem;
}
.form-status {
  margin-top: 0.85rem;
  font-size: 0.95rem;
  min-height: 1.4em;
}
.form-status.is-ok { color: var(--burgundy); font-weight: 600; }
.form-status.is-err { color: #8b1e1e; font-weight: 600; }
.form-note {
  margin-top: 0.75rem;
  font-size: 0.8rem;
  color: var(--muted);
}

/* FAQ */
.faq-list { display: grid; gap: 0.65rem; max-width: 48rem; }
.faq-list details {
  background: #fff;
  border: 1px solid var(--line);
  padding: 1rem 1.15rem;
}
.faq-list summary {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 1.05rem;
  cursor: pointer;
  list-style: none;
  color: var(--burgundy-deep);
}
.faq-list summary::-webkit-details-marker { display: none; }
.faq-list summary::after {
  content: "+";
  float: right;
  color: var(--gold-deep);
  font-weight: 700;
}
.faq-list details[open] summary::after { content: "–"; }
.faq-list p {
  margin-top: 0.75rem;
  color: var(--muted);
  max-width: 65ch;
}

/* Footer */
.site-footer {
  background: var(--burgundy-deep);
  color: rgba(255, 249, 240, 0.82);
  padding: 2.5rem var(--gutter);
}
.footer-inner {
  max-width: var(--max);
  margin: 0 auto;
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  gap: 1.5rem;
}
.site-footer a { color: var(--gold); text-decoration: none; }
.site-footer a:hover { text-decoration: underline; }
.footer-links {
  display: flex;
  flex-wrap: wrap;
  gap: 0.35rem 1rem;
  margin-top: 0.5rem;
}
.disclaimer {
  font-size: 0.8rem;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: rgba(255, 249, 240, 0.7);
  max-width: 28rem;
}

/* Legal pages */
.legal {
  max-width: 46rem;
}
.legal h1 {
  font-family: var(--font-display);
  font-size: clamp(1.8rem, 4vw, 2.5rem);
  color: var(--burgundy-deep);
  margin-bottom: 0.5rem;
  letter-spacing: -0.015em;
}
.legal .updated {
  font-size: 0.9rem;
  color: var(--muted);
  margin-bottom: 2rem;
}
.legal h2 {
  font-family: var(--font-display);
  font-size: 1.2rem;
  color: var(--burgundy-deep);
  margin: 1.75rem 0 0.65rem;
  max-width: none;
}
.legal p, .legal li {
  color: var(--muted);
  font-size: 1.02rem;
  line-height: 1.6;
  max-width: 65ch;
}
.legal p { margin-bottom: 0.85rem; }
.legal ul, .legal ol {
  margin: 0.4rem 0 1rem 1.2rem;
  display: grid;
  gap: 0.4rem;
}
.legal a { color: var(--burgundy); }

/* Reveal */
.reveal {
  opacity: 1;
  transform: none;
  transition: opacity 0.7s var(--ease), transform 0.7s var(--ease);
}
.js .reveal {
  opacity: 0;
  transform: translateY(18px);
}
.js .reveal.is-in {
  opacity: 1;
  transform: none;
}

@media (max-width: 860px) {
  .split,
  .split--rev,
  .form-panel,
  .partner-photos {
    grid-template-columns: 1fr;
  }
  .form-row { grid-template-columns: 1fr; }
  .nav-links .hide-sm { display: none; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .btn:hover { transform: none; }
  .js .reveal,
  .js .reveal.is-in {
    opacity: 1;
    transform: none;
    transition: none;
  }
}

/* —— Field pitch (unlisted reps page) —— */
.field-pitch-head {
  padding-bottom: 0;
}
.field-pitch-head h1 {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: clamp(1.65rem, 3.5vw, 2.35rem);
  line-height: 1.2;
  letter-spacing: -0.015em;
  color: var(--burgundy-deep);
  text-wrap: balance;
  margin-bottom: 0.4rem;
}
.field-pitch-head .intro {
  margin-bottom: 0;
}
.field-pitch-deck {
  padding-top: 1.5rem;
}
.deck-stage {
  width: 100%;
  max-width: var(--max);
  margin: 0 auto;
  aspect-ratio: 800 / 520;
  background: var(--burgundy-deep);
  overflow: hidden;
}
.deck-stage iframe {
  width: 100%;
  height: 100%;
  border: 0;
  display: block;
}
.field-pitch-contact {
  margin-top: 0.4rem;
  color: rgba(255, 249, 240, 0.82);
  font-size: 0.95rem;
}